Retention Marketing

Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityPerformance BenchmarksCase StudyCross-sellDeliverabilityAcquisitionReducing ChurnARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityUpsellData ProtectionMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisation
Behavioural ScienceBehavioural Science
+5+5
Episode 60 - Catch Up

Episode 60 - Catch Up

Tom Burrell
Performance BenchmarksPerformance Benchmarks
+2+2
Episode 59 - CRM Marketing Performance Benchmarks

Episode 59 - CRM Marketing Performance Benchmarks

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 58 - How to Fast Track CRM Marketing Performance

Episode 58 - How to Fast Track CRM Marketing Performance

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing

Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 56 - CRM Marketing at Moments of Truth

Episode 56 - CRM Marketing at Moments of Truth

Tom Burrell
Behavioural ScienceBehavioural Science
+2+2
Episode 55 - CRM Marketing Heuristics

Episode 55 - CRM Marketing Heuristics

Tom Burrell
GrowthGrowth
+2+2
Episode 40 - Gamification for Retention

Episode 40 - Gamification for Retention

Tom Burrell
Behavioural ScienceBehavioural Science
+2+2
Episode 35 - Behavioural Science II

Episode 35 - Behavioural Science II

Tom Burrell
Behavioural ScienceBehavioural Science
+1+1
Episode 34 - Behavioural Science I

Episode 34 - Behavioural Science I

Tom Burrell
GrowthGrowth
+2+2
Episode 31 - The Psychology & Practicalities of Referrals

Episode 31 - The Psychology & Practicalities of Referrals

Tom Burrell
Win-backWin-back
+3+3
Episode 22 - Maximising Winback

Episode 22 - Maximising Winback

Tom Burrell
Hierarchy of NeedsHierarchy of Needs
+2+2
Episode 20 - The Retention Hierarchy of Needs

Episode 20 - The Retention Hierarchy of Needs

Tom Burrell