Retention Marketing

Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityPerformance BenchmarksCase StudyCross-sellDeliverabilityAcquisitionMastermindReducing ChurnBlack FridayARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityRetention EcosystemUpsellData ProtectionMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisationCustomer Experience
Reducing ChurnReducing Churn
+7+7
Episode 81 - Retention is an Ecosystem + T-Mobile Case Study

Episode 81 - Retention is an Ecosystem + T-Mobile Case Study

Tom Burrell
MastermindMastermind
+1+1
Episode 76 - Do You Want to Be a Retention Mastermind?

Episode 76 - Do You Want to Be a Retention Mastermind?

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 75 - Emotion by Design: The Power of Small Details in CRM UX

Episode 75 - Emotion by Design: The Power of Small Details in CRM UX

Black Friday pressure? Scroll for your one-evening solution.

Tom Burrell
Black FridayBlack Friday
+2+2
Episode 74 - The Behavioural Science Edge: How Smart CRM Marketers Win Black Friday (and Beyond)

Episode 74 - The Behavioural Science Edge: How Smart CRM Marketers Win Black Friday (and Beyond)

Black Friday pressure? Scroll for your one-evening solution.

Tom Burrell
Agentic AIAgentic AI
+2+2
Episode 72 - The Real State of Agentic AI in Retention

Episode 72 - The Real State of Agentic AI in Retention

Tom Burrell
Reducing ChurnReducing Churn
+2+2
Episode 70 - The Compounding Impact of Retention

Episode 70 - The Compounding Impact of Retention

Tom Burrell
Behavioural ScienceBehavioural Science
+5+5
Episode 60 - Catch Up

Episode 60 - Catch Up

Tom Burrell
Performance BenchmarksPerformance Benchmarks
+2+2
Episode 59 - CRM Marketing Performance Benchmarks

Episode 59 - CRM Marketing Performance Benchmarks

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 58 - How to Fast Track CRM Marketing Performance

Episode 58 - How to Fast Track CRM Marketing Performance

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing

Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 56 - CRM Marketing at Moments of Truth

Episode 56 - CRM Marketing at Moments of Truth

Tom Burrell
Behavioural ScienceBehavioural Science
+2+2
Episode 55 - CRM Marketing Heuristics

Episode 55 - CRM Marketing Heuristics

Tom Burrell